I’ve been reading George Barna’s newest book, Master Leaders, to review for the Tyndale Blog Network. It’s a book, as the title indicates, about leadership. Barna tells a story to communicate the insights he’s gleaned from proven leaders. It’s been a great read. I’ll post a review in the upcoming weeks.
An intriguing story comes from Colleen Barrett, former president and corporate secretary for Southwest Airlines. If you’ve ever flown with Southwest, or at the bare minimum seen a few of their commercials, you’ll know that Southwest is about fun and humor. In fact, humor is considered one of Southwest’s “core values.” Barrett shares this story with Barna,
Years ago, somebody wrote to Southwest and said, “I’m a long-term customer, and I don’t like the fact that you make jokes during the safety part of the flight.” Now most companies would write back to say, “We value you as a customer, please trust that we care about your safety and we are good at that, but here’s a free flight coupon and we will talk to the gate agents.” And then they would make a call and tell their people that the humor thing is good but they need to tone it down…But not Southwest. No. They sent the customer a note that said, “We will miss you.”
Barna concludes, “That’s when you know its a core value.” And he’s right. Leadership isn’t exhibited through pandering to vocal minorities and majorities. Leadership admits when it’s wrong, but affirms truths and forms impressions built upon its values. Too often, though, leaders don’t lead; they acquiesce to the wishes of a few and the whole organization suffers as a whole. This is especially true with regard to churches.
Some churches are held hostage by vocal minorities who are fearful of everything and resistant to anything. Church leadership, lest they “ruffle the feathers” of some, refrain from implementing programs that might prove to be beneficial for the entire congregation. Pandering isn’t leadership.
Consider how Jesus handled one situation recorded in Matthew 19:16-22. On that occasion, a prominent rich, young man approached Him inquiring, “Teacher, what good must I do to have eternal life?” The young man was a commandment keeper. He didn’t murder, commit adultery, steal, or bear false witness. He was devoted to honoring his father and mother, as well as loving his neighbor as himself. Well, maybe not so much to that last one. Nevertheless, he vows to having kept all these commandments, so “What do I still lack?” Jesus seeks to see if he really loves his neighbor or not, challenging him to, “go, sell your belongings and give to the poor, and you will have treasure in heaven. Then come, follow Me.” Verse 22 supplies his reaction. “When the young man heard that command, he went away grieving, because he had many possessions.
This story served as the basis for Jesus’ teaching on possession and the kingdom. But what is interesting to me, is that Jesus didn’t cave on one of his core values just to keep the rich young ruler in his camp. Jesus could have used a guy like this on his side, but he let him go. He wasn’t willing to give everything up to have Jesus, so he let him walk away. In so doing, He essentially said, “We will miss you.”
Not even Jesus pleased all. He didn’t grovel at the feet of some, to keep them from abandoning him. Neither did He refrain from doing what was good, like healing on the Sabbath, simply because people thought it was wrong. It wasn’t. They were the ones who were wrong about the matter. Consequently, neither did he refrain from doing it lest he offend them. They needed a reality check, so He gave them one!
This is a situation not a few find themselves in. What should they do? They should listen with an honest ear. If there ’s merit to an inquiry, then consider it and adjust accordingly. But if not, don’t acquiesce or pander. Do what Jesus essentially did in letting them go. Say, “We will miss you.”